The national counselling service for children and young adults, Kids Helpline says today's (Friday 18 March) National Day of Action Against Bullying Violence is a great opportunity to promote effective strategies to tackle serious social problems.
Kids Helpline says it receives more than four thousand counselling contacts each year from children and young people concerned about bullying.
It estimates that close to one in five counselling contacts it receives are from children aged 5-12 years who are concerned about bullying.
The yourtown service also says it receives around 29 thousand visits every year to a specific area of its website which offers self help tip sheets for children and young people who experience bullying.
Kids Helpline Manager, Tony Fitzgerald says evidence suggests that bullying is a learned behaviour and parents therefore need to act as positive role models to break the cycle.
"Parents should be aware of how their behaviour is being observed by their kids, not just at home, but when watching them on the sporting field or driving them to school", he said.
"Too often, we see examples of intimidation between adults, road rage or sadly, physical violence that kids pick up on and mimic in the school yard".
"The key to assisting children to grow is to teach them resilience by encouraging them to stand up for themselves when they're being bullied and most of all, letting them know it's ok to ask for help when they need it."
"We need to ensure that children feel they can contact an adult for help, if not their parent, then another trusted adult or a service like Kids Helpline".